Candle's Mayer Highlights Rise of Ad-Supported Streaming in Entertainment Industry
Kevin Mayer of Candle Media notes the significant impact of ad-backed streaming services, exemplified by Fox Corp.'s acquisition of Roku. This trend indicates a shift in the entertainment landscape towards free, ad-supported options.
Fox Corp.’s $22 billion acquisition of Roku Inc. illustrates how free-to-watch, ad-supported streaming services are becoming a major force in the entertainment industry, according to Candle Media Inc. co-Chief Executive Officer Kevin Mayer.
📎 Original source: https://www.bloomberg.com/news/articles/2026-06-18/candle-s-mayer-says-ad-backed-streaming-snuck-up-on-industry
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