Fox's $22 Billion Acquisition of Roku Marks Shift to Streaming Model
Kevin Mayer discusses Fox's strategic acquisition of Roku for $22 billion, emphasizing a shift in media towards streaming. This move aims to bolster Fox's position in the competitive streaming landscape by integrating Roku's services with Tubi.
Kevin Mayer, former Walt Disney Direct-to-Consumer & International Chair, discusses Fox's recent $22 billion acquisition of Roku, highlighting a significant strategic move from traditional media towards streaming. Fox, which previously lacked a major streaming platform, aims to strengthen its position by integrating Roku's streaming service alongside its existing ad-supported streamer, Tubi. He speaks with Romaine Bostick & Katie Greifeld on "The Close."
(Source: Bloomberg)
📎 Original source: https://www.bloomberg.com/news/videos/2026-06-18/fmr-disney-exec-media-consolidating-around-new-model-video
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